Key Changes to Monetization and Content Guidelines:
- Targeting “Unoriginal” Content: Starting July 15, 2025, YouTube is cracking down on content considered “unoriginal,” including mass-produced, repetitive, or low-effort videos.
- Stricter Scrutiny: The updated YouTube Partner Program (YPP) guidelines will be stricter in identifying and preventing content that lacks originality or authenticity.
- Monetization Risks: Channels that rely on this type of content, such as certain reaction videos, AI-generated commentary, and compilations, risk losing their monetization entirely.
- Emphasis on Originality: Creators must now add substantial value, commentary, or editing to reused content to avoid penalties.
- AI-Generated Content: Content utilizing AI tools, especially deepfakes or cloned voices, is under closer examination, and some AI-assisted videos may be excluded from monetization.